Interview With Selin

How long have you been doing what you do?

The first time I had a glimpse that I may be an entrepreneur at heart was in 2002. At the time, I had been working for a financial services firm for 5 years and had switched departments or jobs within the same company almost every year. Since I had a business degree but hadn’t been able to find my “thing”, I thought that studying something else would help me get settled down in my career. Unfortunately, less than a year after I finished my Masters in Computer Information Systems, I was back to square one. I was restless, bored and uninterested in what I was doing. What was I going to do?

I didn’t give up though. I kept searching. From then on, I worked as a programmer, database designer, business analyst, systems analyst, project manager, started a side Reiki healing practice, left work and went back to school for Interior Design, started a furniture design and interior design practice, worked for a design firm doing space analysis for major universities around the country, left work to start my product business designing and selling handbag organizers, and started a healing practice where I helped clients explore the spiritual realms through their Soul Records.

Throughout these past 22 years, I kept going and I kept exploring no matter how many times it felt like I was back to square one. But the biggest impact on me has been the past 5 years, since the time I made the commitment to sink my teeth into online entrepreneurship, first with my product business, then with my healing business. Because I didn’t have a safety net, the depths of self understanding that I needed to reach to get things done were incredible.

I also got to understand that I’m not the only one having this experience. Although, being multi-passionate is sometimes worn like a badge of honor, I also understand the amount of pain that it can cause in terms of feelings of failure, thoughts of “what’s wrong with me?”, lack of income, clients and clarity.

Since then, I made the commitment to dedicate the rest of my professional life to helping other coaches and consultants to find their niche and create a signature offer around it so that they can serve their clients in the best way possible.


Who are your clients exactly?

I work with people just like you who own a service based business. They are primarily coaches and consultants who are really good at what they do. However, being multipassionates, they struggle with not having figured out how to integrate their various interests into their business. This creates misalignment within themselves and within their business. Not knowing what their niche is or should be, prevents them from creating a signature offer to serve their clients with their gifts and strengths.


What happens if you haven't yet worked with people in my field?

Not a problem at all, I just need to understand your specific situation to know whether my program is for you. We can do that by scheduling a call and getting acquainted. Please send an email to and my team will set it up for us.


How are you different from other "business coaches?"

Other business coaches assume you are crystal clear on what you’re doing and give you the tactics and strategies to take your business to the next level. However, if you don’t feel fully aligned with your business, have doubts that you are on the right path, are stuck in indecision and keep going in circles, or have fallen out of love with your business, none of those tactics or strategies will yield any results. You can’t take something that’s not yet working to the next level.

This is where I help my clients take a step back and ensure that they first and foremost get back into alignment with themselves, find their “one thing” and set it as the foundation for their business. Through this work, my clients create a solid and long lasting foundation for their business.

I ONLY work with sole business owners and very small businesses. I am very focused on anything and everything that works for my clients who are looking to creating a unique business that, by definition, doesn’t have competitors. Because my focus is very narrow, what you get with me is focused and sincere expertise.


What type of personality do you work best with and what is expected of me?

This program was created for coaches and consultants who are absolutely excited and deadly serious about creating a business that they’re 100% aligned with by leaving what I call the “beige cage”, meaning getting trapped into offering more of the same as others in their field because they haven’t yet found their one thing.

Instead, I help my clients incorporate the variety of their interests into their business in order to distinguish and differentiate themselves from other coaches and consultants. This program was created for you to get crystal clear about who you are (all aspects of you), who you are here to serve and how to put these two parts together to create a signature offer.

Being a high achiever myself, I work best with other high achievers who are ready to find their niche, begin their journey towards creating a solid business and just want to know exactly what steps to take to create to make it happen.

For this reason, you will be expected to check all excuses at the door and take consistent action. This, coupled with my full support, you’ll be well on your way to achieve this incredibly exciting goal.


For what type of professional is this program NOT going to work for?

I would like to let you know that I am very selective with who I work with and I cherry-pick my clients. I (gently) turn away people who are not a fit for my program. The biggest reason is that it wouldn’t be fair to enroll them if they won’t get the outcomes that they signed up for.

Also, this program is NOT for those who currently are in a critical financial situation with no money coming in. In my experience, people in financial crisis(understandably) spend a lot of time and energy worrying about how they are going to make ends meet. For this reason, they are not invested in the program and do not get the results that they signed up for. If you find yourself in such a situation, please know that it’s absolutely OK. We’ve all experienced times of financial difficulties. Here are a few suggestions to help you figure things out:

1. Get a full-time or part-time job to close the gap in your finances. Having the financial part taken care of will not only provide you peace of mind, but will also help you focus on your assignments and on building your business, once you are ready to join us.
2. Join my facebook group. The free information will get you started towards your goals until you’re ready to work with me.
3. When you’re ready, call me and we’ll get you started. (I’m in no rush and will be here when you need me.)

The following are also the types of people that I will not work with (without exception):
  • the whiner, who seeks out reasons to complain
  • the chronic skeptic, who challenges every aspect of the program
  • the victim, who doesn’t take responsibility for their own actions and choices
  • the procrastinator, who makes excuses for not doing their assignments

If you are one of these people, I respectfully ask that you do not call. I hope you understand that I’m probably not the right mentor for you and, in all fairness, I wouldn’t want you to waste your time, energy and money.


What exactly is the Program and what does it include?

The program is about finding your niche and creating a signature offer based on it. Creating a business that is fully aligned with who we are and all of your interests starts with knowing exactly who you are, who you are here to serve and putting these two parts together into a cohesive and aligned offer.

Block #1: YOU
Find out everything about you
Uncover your core gift(s)
Define your unique positioning

Block #2: THEM
What problem do you solve?
Who are you here to serve?


The program is 8 weeks long. During the 8 weeks, a new module is released every week and there will be a live coaching/Q&A call where you can get the support you need. 

After the 8 weeks are over, you have lifelong access to all the materials and you will be added to an alumni facebook group to receive ongoing support from your peers and monthly coaching/Q&A calls from me.


Does this really work?

Yes! The result of our work together is becoming a business owner who is clear on who you are as a person, your one thing and your niche. This creates a unique positioning in the marketplace that is not easily replicable, therefore taking all competition out of the picture.


What results can I expect?

You can expect to:
  1. Discover your unique gifts and talents hidden within your multiple interests
  2. Find what constitutes your one thing
  3. Hone in on the exact problem that your clients are stuck in
  4. Create your signature offer to address this problem
  5. Make your service stand out in your industry and in the marketplace
  6. Create a compelling marketing positioning that will make your ideal client say, “Wow, that’s exactly what I need!”
  7. Become an expert in your field (and be perceived, and paid, as such)
  8. Stay accountable to these goals and achieve them
  9. Create greater exposure and visibility for yourself and your business
  10. Get back to the joy you felt when you first started your business!

How quickly can I expect results?

It will depend on your commitment to completing the assignments. This work requires dedication, courage and honesty with yourself. The easier it is for you to summon these qualities, the sooner you will see results.


How can I guarantee myself that I will get clear on my niche, in record time?

Do all of your assignments and fieldwork. Be totally focused on the program. Understand that it’s not a “quick fix,” it’s not magic and it may take time to get to where you are clear on your one thing. Iteration is key. Think of it as planting seeds and for those seeds to grow into the fruit that you can enjoy. It takes time. 


Will I recover the investment I put into this coaching program?

Yes, you will recover the investment in this program by finally being confident in your business and see your next steps in front of you, instead of wasting more time being indecisive, stuck in limbo land and chasing the next shiny object. This program will show you the way to your niche and how to use it to your personal advantage and in your business.


How long is the program?

The program is 8 weeks long. During the 8 weeks, a new module is released every week and there will be a live coaching/Q&A call where you can get the support you need.

After the 8 weeks are over, you have lifelong access to all the materials and be added to an alumni facebook group to receive ongoing support from your peers and monthly coaching/Q&A calls from me.


Do you accept credit cards?

Yes, we accept all major credit cards and offer payment plans as well.


OK, I know I want to join the program. How do we get started?

Great to hear! One of the most important characteristics of successful people is that they are decisive and take action. They make decisions based on their gut instinct and I’m glad to hear that this feels right for you!

Here’s what you do: just email my team at We’ll be happy to answer any questions you have. I can’t wait to meet you on the phone to get you started on your path to choosing your niche and creating offers around it!


If I'm not sure I'm ready to get started, how can I sample your work at low cost to see if it's the right solution for me?

A way to sample some of the work I do is by joining the free Facebook group. There you’ll be surrounded by like-minded people who are taking advantage of the facebook lives and other resources that I regularly share.


I have a family and a busy life. Although I want to figure out my one thing and finally gain traction in my business, I don't have much time to spare. How much time do I need?

You will get out of this program as much as you put in. If you have limited time currently, blocking out time on your calendar consistently will ensure that you get through the weekly assignments. Remember that you have lifetime access to the materials, however live coaching is only available during the first 8-weeks from the date you sign up.


OK, I'm ready to do this for myself, but I have a couple of additional questions. Can I call you?

If you have a couple of questions just send an email to We’ll set up a mutually available time to get on a call where I’ll walk you through the various options to see which one will be the best for you and answer your questions. I can’t wait to see you succeed and I’m really honored to be the one by your side. I can’t wait!